Release:

Umbro and iAthletic have entered an exclusive license partnership to supply Umbro Teamwear across Australia. With an unrivalled authenticity in football and rugby, this marks the next chapter In Umbro's quest to becoming a significant player in the region.

Anthony Little, Global Managing Director of Umbro said, "It’s fantastic to welcome iAthletic to the Umbro family. Their passion for football matches ours, and we’re looking forward to strengthening our connection with clubs across Australia and seeing more clubs proudly wearing the double diamond."

iAthletic's Football Division launched this year and is led by former Socceroo Carl Valeri, who is passionate about bringing the iconic double diamond to every level of the game.

“Umbro’s history and authenticity in football runs deep, and they've built a long-standing reputation for quality kits and equipment,” said Valeri. “Now we get to help write the next chapter here in Australia."

Nearly 100 Australian clubs already trust Umbro, including inaugural Australian Championship clubs Heidelberg United and Preston Lions. The partnership will see iAthletic deliver high-quality, fully customisable apparel to Aussie clubs, academies, and associations.

Founded in 2015, iAthletic is now a leading teamwear supplier, kitting out national teams and hundreds of clubs across many sports nationwide. Co-founder Dave Biwer credits this success to a passionate commitment to speed, service and a deep understanding of players' needs.

“We’re a team of athletes, fitness freaks, and sports fans,” Biwer said. “Pairing our expertise with Umbro’s football roots gives us an incredible opportunity to grow the game.”

Valeri shared a similar excitement to help local teams thrive.

 “For me, this partnership is about building a culture where every player is proud to pull on their colours.”

The Umbro teamwear catalogue is available at umbroteamwear.com.au